BEIJING — In China’s inventive marketplace, where there’s demand, there’s supply; unattached women can even rent a boyfriend over the approaching Chinese New Year to keep the relatives quiet.
With that holiday, the country’s biggest, looming in February, young men are offering themselves on Taobao.com, China’s eBay, as companions for women heading home and dreading being grilled by older relations about their love life and marriage prospects. So entrenched is said grilling, in a society where women are expected to marry in their mid-20s and anyone over 30 is definitively “on the shelf,” that there’s even a phrase for it: “cuihun,” or “urge marriage.”
As for the boys, just as in life, there are all sorts.
On Taobao, this man, who didn’t give his name but supplied a photograph, said he was born in 1991, was a B.A. student, an extrovert, 170 centimeters (5 feet 6 inches) tall and 60 kilograms (132 pounds), offered a relatively simple list of extra services.
“Boyfriend for rent, 300 yuan a day, holding hands and hugs free, appropriate kisses 50 yuan, talking to old people 30 yuan an hour, others we’ll talk about it when we meet,” his post said. Also: “accommodation and transport costs paid by the woman.”
Often, services are worked out in minute financial detail. This man, charging 800 renminbi ($128) a day, had a long list of extras: shopping (15 renminbi per hour or 150 a day, minimum two hours); chatting (10 renminbi an hour or 100 a day); watching a movie (10 renminbi an hour, double for horror films); attending parties (20 renminbi an hour, will not go to dangerous places). And he charges for drinking, based on the spirit content (drinking alcohol is de rigueur for men at festive banquets): 100 renminbi per 100 millileters of white spirits, 50 renminbi for 100 millileters of red wine, 20 renminbi for 500 millileters of beer.
Just in case you’re wondering if it’s all for real, or just a cruel hoax — it’s apparently true, with even people.com.cn, the racier, online version of the Communist Party-run People’s Daily newspaper, carrying a report.
Showing a picture of a young man with striking cheekbones posing romantically in what appears to be a snow flurry, but may just be artwork, a reporter for the China Economic Net wrote: “Spring Festival is approaching and young, single women must go home, to once again face their elders’ ‘urging marriage.’ Under these circumstances, quite a lot of ‘boyfriends for rent’ have quietly appeared on Taobao,” with “prices clearly marked and real photographs.”
The article gathered reactions. “There’s nothing that can’t be bought, just things that can’t be thought of,” wrote a person with the online handle Wangshen 777.
“This money is earned too easily!” wrote someone with the name Xiao Zhang.
Citing “people in legal circles,” the article warned, “people are not goods and these kind of rentals violate public order and good customs. Neither the buyer nor the seller can receive legal protection and any agreements reached between them are not valid,” it said, warning that there could be significant “security risks” in such a situation.
Underlying this all is the massive pressure young Chinese women face to marry as early as possible, the result of a strongly patriarchal society, feminists and sociologists say.
In a recent report, “Single and Over 27: What the Chinese Government Calls ‘Leftover Women,’ ” Public Radio International reported on Huang Yuanyuan, stressed at the prospect of turning 29 without a boyfriend.
It looked at how the state and society in China stigmatize “educated women over the age of 27 or 30 who are still single,” according to Leta Hong Fincher, a PhD candidate in sociology at Tsinghua University in Beijing, who has studied “leftover women,” writing about it in The New York Times.
How did Ms. Huang feel about her birthday, asked PRI?
“Scary. I’m one year older,” she said. “Because I’m still single. I have no boyfriend. I’m having big pressure to get married.”
And so, for some women, the market provides.
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